ABOUT US
GUOCIO Brand Story
GUOCIO's parent company, Goldenshell originated in 2002 from a serendipitous opportunity—an OEM order from a client in Chicago. Guided by the Chinese ethos of perseverance and self-reliance, alongside the principles of eternal quality and limitless service, our products have garnered recognition from clients both domestically and internationally. In 2006, Goldenshell was officially established. Today, the company boasts over 6,000 square meters of production facilities and, with its exceptional craftsmanship and unwavering integrity, has become a trusted OEM supplier for dozens of renowned European brands.
In 2016, we were privileged to become a supplier for a Danish lighting brand founded in 1875. During our collaboration, I had the chance to visit their factory in Denmark for learning and exploration. Their rigorous quality control system, advanced production equipment, excellent craftsmanship, pristine production environment, and elegant corporate culture profoundly moved me. One detail that left a lasting impression was their self-service staff cafeteria, where employees would neatly stack chairs on tables after meals to facilitate cleaning—a practice that embodies the art of harmonizing work and life. This ethos deeply resonated with me and aligns with the values I aspire to uphold.
In 2017, due to tight deadlines, we had to deliver an essential annual piece for our Danish client directly to their exhibition booth (this piece is still on display in Milan's showroom). It was during this period that I attended Milan Design Week for the first time. The exhibition was a grand gathering of tens of thousands of brands, bustling with energy and inspiration. Among them were three of my clients, which was a source of pride. However, I noticed the absence of Chinese brands at the event. I asked myself: why can't a Chinese brand be represented here? Why not learn from my clients and combine 5,000 years of Chinese culture with nearly two decades of expertise in craftsmanship and technology to create a lighting brand that embodies both the depth of Eastern culture and the elegance of Western aesthetics? Like my clients, why not create a light—a light that represents China—to bring good wishes for a better life to the world and become a respected, century-lasting brand?
Upon returning to China, we officially began work on the creation of the GUOCIO brand in 2018. Our original aspiration is to learn from century-old brands and establish a lighting brand that seamlessly integrates traditional Chinese philosophy and aesthetics with Western design excellence. We aim to become a century-old lighting brand that shares good wishes for a better life with the world through our lights.
GUOCIO | Introduction of GUOCIO's Culture:
The millennia-old history and the ancient wisdom of Chinese civiliisation are the cultural roots of GUOCIO.
"Maintaining harmonious, treating the world with benevolence, Using light to illuminate all homes with love!" These are the core values of the GUOCIO brand culture.
The main concept of GUOCIO is to bring sunshine and love to millions of families ! Creating lamps of great accomplishment, offering the light of harmony and kindness! Using light to illuminate wisdom, nurturing virtue with light , and using light to create an artistic space filled with intelligent is the highest level of the GUOCIO brand!
Using the art of light to inherit the wisdom of the ancient Chinese civilisation and illustrate the flow of time. We incorporate natural elements such as the sun, moon, stars, rain, with our very own Chinese elements like gold, wood, water, fire, and earth to express the wisdom and philosophy of the our nation, embracing brilliance towards all the beautiful lifes around the world! GUOCIO is willing to become the pioneer inheritor of local original creation in lamps!
GUOCIO | Mission :
To create a good lamp for the world! allowing art and wisdom to illuminate the world, bringing light and love to all families!
GUOCIO | Vision :
To be a ever lasting lighting brand that inherit the wisdom of the Chinese millennia! Using light to illuminate wisdom, nurturing virtue with light and using light to create an artistic space filled with intelligent for the world.
GUOCIO | Style :
Original, Acme, Local creation, Pure copper manufactured.
GUOCIO | Business Philosophy :
Original artistic design, Getting the essence of Local creation.
Acme luxury experience with the spirit of craftsmanship.
High value product with reasonable price, Impeccable service.
