GUOCIO | Story:
Inspired by the advanced production techniques and stringent quality control of a century-old Danish lighting partner, and profoundly shocked by the absence of Chinese brands at the 2017 Milan International Lighting Exhibition, Huang Chunyan, founder of GUOCIO, felt his patriotic spirit deeply stirred. He resolved to create an international lighting brand truly belonging to the Chinese people—one that seamlessly blends China’s 5,000-year rich cultural heritage with modern craftsmanship and technology, harmonizes Eastern philosophical wisdom with Western modern aesthetics, and ultimately secures a distinguished place on the global lighting stage as a lighting brand that the Chinese people can proudly call their own!
GUOCIO | Mission :
To create a good lamp for the world!
GUOCIO | Vision :
Let China's modern lights go to the world and become a century-old brand!
GUOCIO | Value :
Originality, perfection, sharing, kindness
GUOCIO | Brand proposition :
Interesting, Loving, and Tasteful
GUOCIO | Brand tonality :
Graceful丨Unique丨Original丨Creative丨 Interesting丨Oriental
GUOCIO | Core technology :
Deep cultivation lighting custom 23 years, the first double light source patented technology, the United States Muse Design Award Gold, Design Week (Guangzhou) Kapok Supreme Award, 400m² high lighting art experience hall, 500+ the world's top lighting OEM experience, 6000m² modern high-end lamp fixture base.
GUOCIO | Product matrix :
Lighting customization/Smart systems/Lighting gifts
GUOCIO, a pioneer in the whole-house lighting customization field, stands as an outstanding representative of modern lighting customization brands. With over two decades of extensive collaboration with renowned European brands, it upholds the noble mission of "Creating premium lighting for the world, illuminating millions of homes." Committed to elevating Chinese modern lighting artistry to global prominence, the brand is forging a century-long legacy.
In lighting technology, GUOCIO demonstrates exceptional innovative capabilities. Its self-developed duallight source technology, overcoming 67 technical challenges, showcases exquisite craftsmanship in creating lamps with screwless exterior designs, setting industry benchmarks. The brand has also established strategic partnerships with prestigious high-end custom woodwork, bathroom fixture, and smart home brands, providing professional lighting strategy development and systematic lighting solutions.
Design-wise, GUOCIO embraces an open and inclusive approach by collaborating with internationally acclaimed artists and designers, like Mingbin Yang etc. . These partnerships explore new dimensions of lighting aesthetics, achieving perfect harmony between illumination and art. Its creations have been honored with numerous domestic and international design accolades including Kapok Design Award, Annual Supreme Award, and Jin Teng Award,Chicago good design Award、Maison & Object Chinese design Award testifying to its exceptional design capabilities.
Guided by values of originality, perfection, sharing, and benevolence, GUOCIO continuously breaks design boundaries to deliver diversified premium choices. Featuring elegant, distinctive, and whimsical styles imbued with Eastern charm, its products aim to construct an "Interesting, Loving, and Tasteful" aesthetic lighting ecosystem, leading high-end lifestyle trends.
